THE ROLE OF ZERO PARTY DATA IN PERFORMANCE MARKETING

How Machine Learning Enhances Advertisement TargetingA marketing campaign's efficiency depends upon where the ads are placed. Managing brand name security and placement, in addition to making sure that the ad isn't displayed beside negative or non-factual web content, are critical for the success of any kind of retargeting method.

How Artificial Intelligence Improves Ad TargetingAn advertising project's performance depends on where the ads are put. Handling brand name safety and security and placement, as well as making sure that the advertisement isn't presented alongside adverse or non-factual web content, are essential for the success of any type of retargeting technique.